Tracking user activity in Google Analytics
Nowadays is important to track user activity in a website because that makes possible to get a better understanding about what users do during their stay in our website and why they choose or not certain options, ie: coupon code with discounts, downloading files, signing for free or paid account memberships, etc.
Here is the Best way to track User Activity. Best Practices on event tracking.
The Why and the How of tracking events in Google Analytics, that references the Event Tracking guide from GA. This event tracking guide explains how to setup the analytics code as well as anatomy of Event Tracking and implementation considerations to take in mind. And here is the Basic Configuration.
The reason why not to track one single user’s activity and improving high bounce lowe conversion web pages are other interesting articles to consider.
Top PPC Tools from a PPC Guru
Here is a list of tools that may help you on your website SEO. This list has been extracted from Top PPC Tools & Resources.
- Google Adwords Editor
- ProtoShare
- Microsoft adCenter
- Clusty
- Google Insights for Search
- Google Website Optimizer
- Acquisio
- Search Engine Land
By creating successfully PPC campaigns you can boost your website traffic.
Effective CPM (eCPM) from Google
eCPM from Google Adsense (and talking about any other advertisement network) means Effective CPM and is calculated dividing the earnings by page impressions and multiplying it by 1000.
eCPM = Earnings / Page Impressions) * 1000
From a publisher’s perspective, eCPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions, then multiplied by 1000.
For example if a publisher earned $350.00 from 90.000 impressions in a particular advertising project, the eCPM would equal $350 divided by 90000 (X 1000), or $3.89 (cost per thousand). While this term has been around for a long time in Internet advertising, Google has re-invented it, like they have done with most everything else they have tried. They have moved the (advertising) bar to a much higher notch.
Who is making the most money in Internet
Internet is a billionaire market where only a set of people have the most important earnings in terms of money. An usual question is Who is Making the Most Money in Internet?
There are new collection of early millionaires that earned money on Internet businesses. Affiliates, e-commerce sites, mobile applications (ie. for iPhone), earnings with Adsense, etc. There are multiple ways to earn money on Internet, you just need an idea and some of luck. There is also a good book on Amazon that is named Outliers that I strongly recommend.
What’s next? The near future will be more expedited than it was until now. Yes, that is something mentioned by The Signularity is Near. Everything is happening faster.
What means google_ad_channel?
google_ad_channel is an Adsense label that enables you to view detailed reporting about the performance of a particular advertising unit.
When creating an ad unit, you can attach a channel to it, and then you can start keeping track of that channel next time you log into Adsense. It can help you monitor your Adsense earnings between ad links unit or ad unit.
It is not a requirement, you can not use it if you don’t want. It is just for tracking purposes.
How to create multiple Google Adsense accounts
As we commented in our previous article responding if someone could have multiple adsense accounts, it is clear that Google Adsense’s TOS don’t permit the same beneficiary to have multiple Adsense account for personal purposes.
However, as explained before, someone who represents a company (with it own mailing address and company identification) can open a new application for an additional Adsense account.
Why opening multiple Adsense accounts?
On of the common purpose someone may be interesting in opening extra Adsense accounts is to keep track of separated websites and avoid smart pricing that affect not only bad or good advertising prices.
Another reason to have multiple accounts is for taking care of taxes easily. Yes, someone may be interested in handle easily taxes on Google Adsense accounts.
A third typical purpose of keeping separated accounts raise on the interest of diversification in case you are maintaining multiple websites.
Hopefully Google allows you to keep multiple websites under the same Google Adsense account. That is possible by using channels, for example.
By following these rules, you can keep track of multiple Adsense accounts.
Some people argued that Google keep tracks of IP addresses. That is not a surprise and probably it don’t only keep track of IP addresses but other interesting information. I guess that is a way they can control the click fraud, of course. You don’t need to mind if you are following their rules and terms of services.
Can I have multiple Adsense accounts?
Accordingly with Google TOS, someone could not have multiple adsense accounts for personal usages.
However, there are situations that Google accepts to have multiple accounts for example the case of companies with different company identification or mailing addresses.
Adsense plugins for Wordpress
Here are some Adsense plugins for Wordpress:
Adsense Alternatives for Erotic or Adult content
Adsense is not allowed for adult or erotic websites. It is allowed for dating websites. But if you have an erotic or adult website and you added Adsense code, then you are violating Adsense’s TOCs.
There are some alternatives to Adsense that allow erotic websites.
AdBrite
AdBrite is an online advertisement network that allows erotic, dating and adult content. It starts with CPM and pays you about how many visitors you have a day. The payout in average can be $ 0.01 to $ 0.15 per 1000 visitors or clicks. AdBrite only pays by Check so it is a bit annoying sometimes, since they do not pay by Bank or Paypal.
Most profitable, not the most expensive Adsense keywords
I’ve been analyzing keywords for a while. However, I found people there try to get the most expensives Keywords (such keywords that pays more for each click, or the CPC value). (more…)